I'm posting here an excerpt from Barry L. Ritholtz's article on Wall Street Online which you can find here. Most who would have studied marketing and have at least some knowledge of business understand the concept behind the word 'BRAND'. If America is to be taken as a collective brand, then this is disturbing to it's Manager:
"Though George W. Bush has been a decidedly pro-business president, a few cracks are surfacing in what had been a solid wall of business support."
Will the slight rebound continue or does it go down from there?
"Among Kerry supporters is Eric Best, a managing director at Morgan Stanley, who says Mr. Bush's tax cuts go too far at the expense of mounting deficits. "I was raised as a fiscal conservative, and I think his fiscal policy is scary," he says. Mr. Best, who remembers Mr. Bush as an upper-class dormitory proctor at Phillips Academy Andover boarding school, says that what really motivates him to stump for Mr. Kerry is the hostility the global strategist finds as he travels.
"I can testify to the extraordinary destruction of 'American Brand Value' accomplished by this administration, from Europe to Hong Kong to Shanghai to Tokyo, and beyond," he wrote in a recent e-mail that he widely distributed. "If any CEO of a global multinational had accomplished this for his enterprise as quickly and radically as George Bush Jr. has done for the U.S., he would be replaced by the board in no time."
Indeed. What of other countries? Oh say, the Philippines, France, Israel, Saudi Arabia. I wonder if it is the same. I'm not a member of the board, but in any management circumstance where at least some significant markets (countries) experience a downtrend, corrective measures are be implemented, including but limited to a change of strategy.
I'd say I'l fire him and reassign him to clerical duties. :p
posted by Jdavies @ 7/01/2004,
Jdavies lives in Quezon City, Philippines and has been blogging since 2002. A brand manager in a leading technology company and a freelance new media/web strategy consultant, he has refocused his blogging from personal, political & sociological observations, to marketing-related efforts and Internet trends that are relevant to his career and branding advocacies.
About This Blog
This blog is a depot of thoughts and observations on marketing trends which remain personally relevant to the Author as far as his marketing career is concerned. Having evolved from the personal blog of Jdavies, much of the earlier work contained herein are laced with personal speculation, political views, and similar advocacies. These posts are being kept for posterity's sake and for no other reason. No effort is being made to claim that the author will not contradict himself from his previous positions or that such advocacies are absolute.
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