Revisiting the Future of Ads
8.21.2007
While shuffling through the mess of my old pile of links & bookmarks, I happen to see one glaring link that I used to visit for years but have not been visiting for the longest time.
The site: adverlab
Interestingly, I remember having referred the site to my blogkada, Toni, who works in the advertising industry and it's such a shame I haven't visited it. The site features the latest trends in advertising technology and features commentary on the possibilities of using the future technologies for today's marketing needs.
Much of what's in the site are not available in the Philippine market, or may not as of yet be applicable (re: Second Life, since the market is not yet significant, Although gaming is an increasingly significant market here). However, it's worth a look for building ideas for own branding efforts.
Labels: Advertising, Featured Sites, Gaming
posted by Jdavies @ 8/21/2007,
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In-Game Advertising
8.20.2007
I've recently posted about receiving advanced invitation to test a local version of the game Warrock.The game is in full play now and was launched about a month ago, much to the fanfare of the first-person shooting game fans. I knew back then that despite some balance issues in the beta version, the game will be a hit sooner or later in the Philippines.
What's interesting to me is looking at this picture from the launch of the game:
If you have that much people playing a single game and centered in one spot, while it is an opportunity itself to sponsor the event traditionally, that is, booth setups (I've heard Intel & BayanDSL sponsored the event) you must know that there is a bigger opportunity in-game.
Consider, for instance applying the scenario of Second Life by getting real-life products within the game world. I'm talking about labeled guns (Blast), free branded uniform mods for users (Oakley, Nike, Levi's), In-game Billboards in real-life maps (think o
f a post-apocalyptic EDSA)among other things. What brand managers should realize and in this case ABSi, is that there is an opportunity to gain revenue not just from the traditional channel of subscription but thru advertising as well. The opportunity is not just in-game per se, there's the opportunity to advertise prior to logging in with Warrock's weapon store.
Do I sense some enterprising modder ready to setup an in-game branding company? Talk to me. With a targeted base as this, captured and all in-game, let's see which local gaming company implements this first.
Labels: Advertising, Brand, Gaming
posted by Jdavies @ 8/20/2007,
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Warrock
6.12.2007
I'm currently playing an alpha release of Warrock an online first-person shooter/strategy game that looks quite a cross between Counterstrike and Battlefield 1942.
The game is a faster-paced version of both and free to play, well at least so far. The game is a partnership release by ABS Interactive & Bayan (formerly Bayantel) the same group it seems that release Tantra. This games shows promise and from what I've read was a huge hit in Korea (?). My only gripe at the moment, aside from the game hanging on certain points (about 1 in 20 chance perhaps) is the prevalence of cheaters in the game. Undoubtably, this being in alpha release, game exploits and cheats cannot be helped. That's the case with just about every game.
What's good and comnforting to know is that people from ... well my sources tell me, (so they say) that this is being address of surely why won't they... it's for them and the community's own benefit. If you cheat in-game ur gonna get dropped automatically! Ha! Now that's swift justice... and its just fair. Cmon, how could you enjoy a game based on killing other guys, if they don't die in the first place LOL...
*crossing my finger but I think, seriously think, Warrock's going to be a huge hit here in the Philippines!
Labels: Gaming
posted by Jdavies @ 6/12/2007,
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The Author
J.Davies
Jdavies lives in Quezon City, Philippines and has been blogging since 2002. A brand manager in a leading technology company and a freelance new media/web strategy consultant, he has refocused his blogging from personal, political & sociological observations, to marketing-related efforts and Internet trends that are relevant to his career and branding advocacies.
About This Blog
This blog is a depot of thoughts and observations on marketing trends which remain personally relevant to the Author as far as his marketing career is concerned. Having evolved from the personal blog of Jdavies, much of the earlier work contained herein are laced with personal speculation, political views, and similar advocacies. These posts are being kept for posterity's sake and for no other reason. No effort is being made to claim that the author will not contradict himself from his previous positions or that such advocacies are absolute.
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