Obama's Impact on Marketing
Some thoughts on the Obama strategy - from a campaign to a presidency and how it contributes to marketing and brand management:
On marketing basics ---
- A Branding exercise: taking advantage of a simplified message and singular purpose!McCain's mixed messages and multiple 'product features'
vs Obama's singular offer: Change
- Placement (Segmentation and the proper distribution channels)
- Promotion (Key presence in important segment touch points, managed exposure), Positioning (Change, Owning it first!),
- 'Price' (Just One Vote! Creating a value proposition that is only available 'right now'.)
- Projection and Results-planning for a product mix (Targeted expense and strategy to key states, cities), etc.
As a case study ---
- Excellent example of effective online, viral strategies and PR Management
- Power play. He now controls a huge database of voters - key power item for years to comeand grassroots reach that can be used to pressure Congress and influence public opinion
- 13 Million 'influencers' or started seed for a viral campaign
- Positioning yourself for success - setting expectations properly,
pwned the Clintons without alienating them
- Effective fund-raising --- who says marketing is only an expense center???
On Management ---
- Exercise in leadership, seizing the moment, and timely action
(re: clinton and mccain attacks)
- Good case for people management and a handling power struggles (re: party politics)
Any books written yet about this? Publishers will capitalize on these for sure!
posted by Jdavies @ 1/26/2009,
Jdavies lives in Quezon City, Philippines and has been blogging since 2002. A brand manager in a leading technology company and a freelance new media/web strategy consultant, he has refocused his blogging from personal, political & sociological observations, to marketing-related efforts and Internet trends that are relevant to his career and branding advocacies.
About This Blog
This blog is a depot of thoughts and observations on marketing trends which remain personally relevant to the Author as far as his marketing career is concerned. Having evolved from the personal blog of Jdavies, much of the earlier work contained herein are laced with personal speculation, political views, and similar advocacies. These posts are being kept for posterity's sake and for no other reason. No effort is being made to claim that the author will not contradict himself from his previous positions or that such advocacies are absolute.
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