RSS for Marketers
3.23.2008
This site is now optimized to display nicely using iPhone's smartRSS newsreader. Here's a direct link to my newsfeed:
http://feeds.feedburner.com/WhatsEatingJdavies
Most websites with voluminous content need an RSS newsfeed to effectively give subscribers a quick snapshot or digest of the latest headlines or topics. RSS is not a new technology, but is recently gaining popularity among geekier users, top companies & organizations. From a marketing standpoint, the use of RSS is more a technological move than a branding strategy. Unless the brand is tech-centric and positioned to tap the online, tech-savvy market, I would presume most marketers will not mark it urgent to implement.
Generally however, marketers who dismiss will cite that the total user base may not reach a significant tipping point where non-use would be detrimental to the brand. Most often than not, this view of late adaptation of certain technology makes the brand a reactionary product - something I support only if the brand from the very beginning is positioned as a profitable number 2 and not gunning for market leadership as a matter of strategy.
It is my view, being reactionary to technology and justifying it because it "doesn't immediately pose a significant gain" doesn't mean some things don't have to be done. Too much reviewing of past data is not always a good thing: We have to be forward-lookers sometimes.
Labels: Brand Management, Musings, Online Strategy
posted by Jdavies @ 3/23/2008,
0 Comments:
The Author
J.Davies
Jdavies lives in Quezon City, Philippines and has been blogging since 2002. A brand manager in a leading technology company and a freelance new media/web strategy consultant, he has refocused his blogging from personal, political & sociological observations, to marketing-related efforts and Internet trends that are relevant to his career and branding advocacies.
About This Blog
This blog is a depot of thoughts and observations on marketing trends which remain personally relevant to the Author as far as his marketing career is concerned. Having evolved from the personal blog of Jdavies, much of the earlier work contained herein are laced with personal speculation, political views, and similar advocacies. These posts are being kept for posterity's sake and for no other reason. No effort is being made to claim that the author will not contradict himself from his previous positions or that such advocacies are absolute.
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