What's Eating Jdavies?

and other marketing stories

Creating New Products vs Replication of Ideas


I've come across a link on digg selling "Zombie" action figures.

The site features monstrous renditions of the Hulk, Thor, Wolverine, and Magneto, among other popular characters.

It prompted me to ask whether us, marketing professionals should focus on creating new products (innovative) or more on replication of previous ideas that are already successful and just needs a few tweaks (distinctive).

The choice of either being early in the game, or being distinct from current offers will certainly have pros & cons. While the overall strategy may differ from company to company, due to various circumstances, I wonder if one beats the other, or one product creation paradigm is subscribed to more by marketers.

In my mind I have the ipod (not the first portable, digital music player), Microsoft's Surface, Snapple, Evian (first in category, correct me if I'm wrong) etc, as examples. Which one? Hmm...

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posted by Jdavies @ 8/28/2007,


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The Author


Jdavies lives in Quezon City, Philippines and has been blogging since 2002. A brand manager in a leading technology company and a freelance new media/web strategy consultant, he has refocused his blogging from personal, political & sociological observations, to marketing-related efforts and Internet trends that are relevant to his career and branding advocacies.

About This Blog

This blog is a depot of thoughts and observations on marketing trends which remain personally relevant to the Author as far as his marketing career is concerned. Having evolved from the personal blog of Jdavies, much of the earlier work contained herein are laced with personal speculation, political views, and similar advocacies. These posts are being kept for posterity's sake and for no other reason. No effort is being made to claim that the author will not contradict himself from his previous positions or that such advocacies are absolute.


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