Digging for Brands
What is "digg" and what can companies get by being on the front page?
Here's a quick primer for the confused. In short, it is a digest of the best links in the Internet according to tastes of users of the site. Users rummage through a pile of links and "dig" up links that work for them - essentially a democratic vote. More votes, more diggs, and the site is unearthed. Your site gets digged, you're popular.
For one to get to the main page, one's website has to be uniquely interesting to millions of people at the right time, and believe me it's that hard to get to the top. So much so that it's a gem for SEO people if they can get a relevant link on digg and people talk about it.
What does it mean for your business online to be linked to and accessed by thousands of people at one time? Here's my quicklist:
- Sudden jump in your site's popularity, possible cross-linking
- Bloggers may talk about you & email their friends
- This may translate to some returns if you have content
- Free unsolicited comments for your brand manager
- 1000 new sign ups for that hour
- Website crash if your hosting company can't take the bandwidth
Getting dugg is just the same as having hundreds of people on your booth. Everyone likes to touch and see, but hey, how to convert that to money?
posted by Jdavies @ 8/20/2007,
Jdavies lives in Quezon City, Philippines and has been blogging since 2002. A brand manager in a leading technology company and a freelance new media/web strategy consultant, he has refocused his blogging from personal, political & sociological observations, to marketing-related efforts and Internet trends that are relevant to his career and branding advocacies.
About This Blog
This blog is a depot of thoughts and observations on marketing trends which remain personally relevant to the Author as far as his marketing career is concerned. Having evolved from the personal blog of Jdavies, much of the earlier work contained herein are laced with personal speculation, political views, and similar advocacies. These posts are being kept for posterity's sake and for no other reason. No effort is being made to claim that the author will not contradict himself from his previous positions or that such advocacies are absolute.
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