What's Eating Jdavies?

and other marketing stories

Permission Marketing & Google

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This is a link to an old video, more than a year ago of Seth Godin talking to Google employees about permission marketing.

For the uninitiated, permission marketing is a term in e-marketing wherein marketers have to ask confirmation from the prospective customer before they send advertisements.

Solicited Email, mailing lists, and software updates allowed from EULA (End User License Agreement) & registration, are some real life examples.

The idea is not new; for years we know of fishbowls in trade show booths where we drop the business cards. However, applying the same to e-marketing allows unobtrusive and more targeted ads.

The video is a long download, but worth watching. Seth's speech is not an organized workshop, it's a speech wherein he just tries to make a point and tell a story. In a way, that's the bottom line. He wants the brands to tell a a story. A lot of jargon, but if listen along it's worth the watch.

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posted by Jdavies @ 8/20/2007,

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The Author

J.Davies

Jdavies lives in Quezon City, Philippines and has been blogging since 2002. A brand manager in a leading technology company and a freelance new media/web strategy consultant, he has refocused his blogging from personal, political & sociological observations, to marketing-related efforts and Internet trends that are relevant to his career and branding advocacies.


About This Blog

This blog is a depot of thoughts and observations on marketing trends which remain personally relevant to the Author as far as his marketing career is concerned. Having evolved from the personal blog of Jdavies, much of the earlier work contained herein are laced with personal speculation, political views, and similar advocacies. These posts are being kept for posterity's sake and for no other reason. No effort is being made to claim that the author will not contradict himself from his previous positions or that such advocacies are absolute.

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