What's Eating Jdavies?

and other marketing stories

Mall of Asia Urban Legends


this post is long overdue but here goes... i got lots of txt messages and chat stories about the SM group's Mall of Asia having infrastructure problems. Let me enumerate some:

1. 2 weeks ago, the 2nd Floor above starbucks collapsed
2. There was lots of leak from the aircon system
3. Lots of flooding from the second floor
4. The whole building is on shaky, reclaimed land which makes the building vibrate, resulting to cracked display mirrors
5. Worst of all, an actual car reportedly fell from the parking lot.

While all the above tidbits about the Mall of Asia are news worthy, none of the above made it to the news. In the same way, none of the senders of the messages can verify its authenticity. I did receive one advise from a close friend that says, there was a leak of sorts, but we all know stories can be exaggerated.

These could be local urban legends in the making. Could have been hashed by the marketing people themselves. Remember how Robinson's Galleria was tied to the story of a snake - a boa constrictor to be specific? Perhaps it's that fascination with adventurism or the dread... perhaps just small talk. Who could say.

However you put it, people will still want to watch in the Philippines' First IMAX theatre when Superman returns, that's for certain. 

The stories will live on and perhaps so will the mall and the soothsayers talking about an impending building collapse, but at the end of the day, Pinoys love the Malls and we'll flock towards it.... Even if the dangers are merely myths or facts.

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posted by Jdavies @ 6/14/2006,


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The Author


Jdavies lives in Quezon City, Philippines and has been blogging since 2002. A brand manager in a leading technology company and a freelance new media/web strategy consultant, he has refocused his blogging from personal, political & sociological observations, to marketing-related efforts and Internet trends that are relevant to his career and branding advocacies.

About This Blog

This blog is a depot of thoughts and observations on marketing trends which remain personally relevant to the Author as far as his marketing career is concerned. Having evolved from the personal blog of Jdavies, much of the earlier work contained herein are laced with personal speculation, political views, and similar advocacies. These posts are being kept for posterity's sake and for no other reason. No effort is being made to claim that the author will not contradict himself from his previous positions or that such advocacies are absolute.


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