What's Eating Jdavies?

and other marketing stories

Magni's Campaign


Some guy posted this on the rockstar site: Damn!! Its about time that the Icelandic people stood up and recognized what a great musical talent they have in Magni. Hopefully music fans from other countries will see that Magni needs no gimmicks to win them over, he is the best of any season of RS.
I do admire magni, he sings songs by Live the way they were supposed to sound. Voting for talent is the ideal, we do know however that people vote on preferences. Marketing-wise, the average rockstar fan is driven by his psychographics and I would bet this changes over time. It's not just a factor of his musical influences or demographics. This being a worldwide vote in the internet, I wonder how much influence does editing the show have on the voting public's opinion. Hollywood trick or just plain marketing strategy? I wonder. I still believe Dilana was set up. Lukas' Lithium was pitched and highlighted to create an even bigger cold war rift between him and Dilana...Storm remains because Verizon needs the Female voters.
Conspiracy theory? I don't know. It's marketing. Is it working? Now that's another question.


posted by Jdavies @ 8/31/2006,


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The Author


Jdavies lives in Quezon City, Philippines and has been blogging since 2002. A brand manager in a leading technology company and a freelance new media/web strategy consultant, he has refocused his blogging from personal, political & sociological observations, to marketing-related efforts and Internet trends that are relevant to his career and branding advocacies.

About This Blog

This blog is a depot of thoughts and observations on marketing trends which remain personally relevant to the Author as far as his marketing career is concerned. Having evolved from the personal blog of Jdavies, much of the earlier work contained herein are laced with personal speculation, political views, and similar advocacies. These posts are being kept for posterity's sake and for no other reason. No effort is being made to claim that the author will not contradict himself from his previous positions or that such advocacies are absolute.


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