9 days to go.
I'm not talking about elections here...since, to most boxing fans that would make complete sense. It would be the day: Manny Pacquiao's first defense of his reign as a People's Champion. Though there is no belt in effect to defend, he does have a reputation to fight for. Having downed a virtually undestructable Mexican in Barrera, he must follow it with a more impressive knockout.
This puts to light the most recent of GMA's political ads: The Manny Pacquiao endorsement.
Believe it or not, Pacquaio emerging as the winner is monumentally more important for this Boxing Country, than whoever wins the Presidential Elections. I see it as more unifying than all the presidentiables platforms combined. If Pacquiao wins, as every Pinoy hopes and prays for, it becomes a meaningful balancing force that negates the stress from the comedy of the elections. Nothing can top for instance how a coup d'etat has to stop for two hours while Pacquiao's fistfull barrage rained down on Barrera's face for eleven consecutive rounds.
It is somehow regretful thus, that in this country where winners are loved, the other winner of the elections the day after Pacquizo's prize fight will inherit a divided country, whose people just several days before rallied behind a singular fighter, defending not just his name, but his people's pride.
The Manny political ad was done in good taste, and strategically created in the indigent dialect to ellicit a judgment. Would people vote for Manny's endorsement if he wins? Or if he loses, how will this play go? In a melodramatic country where sadly citizen's personal interests come primary, winners are hailed and losers are laid to rest as anecdotes.
My fearless forecast: Expect GMA to phone patch Manny Pacquiao live and congratulate him, or however it goes, after the fight. That's gives her a free advertisement that knocks just a day before the real fight starts!
posted by Jdavies @ 4/29/2004,
Jdavies lives in Quezon City, Philippines and has been blogging since 2002. A brand manager in a leading technology company and a freelance new media/web strategy consultant, he has refocused his blogging from personal, political & sociological observations, to marketing-related efforts and Internet trends that are relevant to his career and branding advocacies.
About This Blog
This blog is a depot of thoughts and observations on marketing trends which remain personally relevant to the Author as far as his marketing career is concerned. Having evolved from the personal blog of Jdavies, much of the earlier work contained herein are laced with personal speculation, political views, and similar advocacies. These posts are being kept for posterity's sake and for no other reason. No effort is being made to claim that the author will not contradict himself from his previous positions or that such advocacies are absolute.
Request access to my Linked-in Profile