What's Eating Jdavies?

and other marketing stories

What? No iPhone Stock?

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Mike Schramm noticed that an AT&T store he visited does not prominently display the iPhone.

He proceeds to explain that the iPhone sells seven times more in Apple stores than in AT&T stores.

I think it's a hasty argument pinning the reason why Apple sells more than AT&T just because the iPhone is not displayed in the one store that he visited. One store or two, doesn't hold significance in marketing, imho; I'm talking percentages here, buddy.

Interestingly, there is a point about product presence in the point of sales, and that is pretty basic. No product, nothing to push, no sale. We never know, it could just be a supply problem - or a deliberate push toward selling other phones with other plans for that store. Numbers might be needed elsewhere in the chain of products.

I think it needs to be determined whether AT&T has an active policy or script that determines the next device to push in the event of no stock scenarios. How many potential iPhone customers can be converted to buy other products? Is the iPhone the first offer to the customer, or is it more efficient to let Apple handle all the advertising, and sell it as gravy?

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posted by Jdavies @ 9/06/2007,

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The Author

J.Davies

Jdavies lives in Quezon City, Philippines and has been blogging since 2002. A brand manager in a leading technology company and a freelance new media/web strategy consultant, he has refocused his blogging from personal, political & sociological observations, to marketing-related efforts and Internet trends that are relevant to his career and branding advocacies.


About This Blog

This blog is a depot of thoughts and observations on marketing trends which remain personally relevant to the Author as far as his marketing career is concerned. Having evolved from the personal blog of Jdavies, much of the earlier work contained herein are laced with personal speculation, political views, and similar advocacies. These posts are being kept for posterity's sake and for no other reason. No effort is being made to claim that the author will not contradict himself from his previous positions or that such advocacies are absolute.

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